Has Snickers Gone Nuts on Twitter?
The Snickers Twitter stunt illustrated how social media can be exploited and those active on social networks do not appreciate being deceived. We constantly find ourselves in discussions with clients who see social media as the answer to all their problems, as they fling around buzzwords such as engagement and social media influence.
Twitter is such a huge, untapped advertising wild west that it’s still a trial & error type of opportunity for brands.
