We’ll Fix It In Post
“I have got one vote,” New Hampshire Republican Don Byrne told us just before the primary there. “Do I vote strategically for the person who I think could beat the President? Do I vote tactically for the person who I think represents my views?”
via Washington Week
I think this quote sums up my issue with the Republican party this year. Every news-bite I hear describes their entire strategy as, “Find the person who can beat Barack Obama.”
Never-mind that no one is truly happy with any of these candidates. Nope. We just want someone - anyone - who can beat the pants off that guy in the White House. In TV & film we have a saying for this: “We’ll fix it in post.” That refers to the idea that no matter what the problem is on-set, we can find a solution in the post process (edit, vfx, etc.) that’ll fix it. In other words, “We’ll figure it out later.”
This is the entire Republican strategy for 2012. Let’s find someone who can be just electable enough that he can beat the President. Everything else we’ll fix once he’s elected. Call me cynical but isn’t that just a bit depressing? How do you make postcards with that as a saying? Where are the bumper stickers with a catchy tagline?
Contrast that strategy with the Democrats from ‘08 and what’s sure to be the ‘12 strategy: “Yes we can.” Simple, positive, succinct.
I’m not saying the Democrats are perfect. But from an advertising stand point, they know how to sell an idea. That’s just how I see it.
