The much-loved (by some) Coca-Cola polar bears make their long-awaited (by some) return to high-profile soda-guzzling not only in 30-second Game Day spots, but also in the social sphere. During the game, you can go to CokePolarBear.com, which will be hosted within Facebook when it goes live, and watch the bears watch the game. The polar bears won’t just be sitting still either, they’ll be reacting to the action on the field.
via FastCo.
Source: youtube.com
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