iWatch by ADR Studio While this is clearly some impressive 3D work, I believe Mr. Ive’s would never allow this type of UI - ever. It infuriates me when mock-up designers simply take the same interface as an iOS device, shrink it, and make it into something else. They call it their concept and publish it like they’ve just created some wonderful new product. There is no way Apple would put the ‘slide to unlock’ gesture on such a tiny screen. Nor would they use such a complicated icon like the iphone on the homescreen to represent a function or status. I also don’t believe any respectable designer would waste so much screen real estate to a metal texture. In my opinion, these guys clearly don’t understand user interfaces or Apple at all. UPDATE: It’s actually worse than I thought. http://www.youtube.com/watch?feature=player_embedded&v=gOm_caoIq5A#!
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iWatch by ADR Studio

While this is clearly some impressive 3D work, I believe Mr. Ive’s would never allow this type of UI - ever. It infuriates me when mock-up designers simply take the same interface as an iOS device, shrink it, and make it into something else. They call it their concept and publish it like they’ve just created some wonderful new product.

There is no way Apple would put the ‘slide to unlock’ gesture on such a tiny screen. Nor would they use such a complicated icon like the iphone on the homescreen to represent a function or status. I also don’t believe any respectable designer would waste so much screen real estate to a metal texture. In my opinion, these guys clearly don’t understand user interfaces or Apple at all.

UPDATE: It’s actually worse than I thought.

http://www.youtube.com/watch?feature=player_embedded&v=gOm_caoIq5A#!

Source: adr-studio.it

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