The most challenging aspect of shooting store panels for Apple is the balance between the size of the file and the depth of field. Often the products [are] small enough that our depth of field is very narrow. In order for the product to appear entirely in focus, we have to shoot a number of focus zones, which are stitched together in post. This video is a stop motion video made from all of the focus zones that were shot for this iPod Touch. The number in the corner is the number of the focus zone. In the video you can see the progression of the focus march from front to back. For this left iPod Touch, it took 54 frames just to get the product to appear completely in focus.
Take note: The composited shot doesn’t include a few elements from the original photographs - such as the earbuds or the screen + glare.
UPDATE: Looks like the company completely deleted the blog post & accompany video off VIMEO. I guess Apple or someone didn’t like them sharing this much information.
Source: eschlimanphoto.com
