The much-loved (by some) Coca-Cola polar bears make their long-awaited (by some) return to high-profile soda-guzzling not only in 30-second Game Day spots, but also in the social sphere. During the game, you can go to CokePolarBear.com, which will be hosted within Facebook when it goes live, and watch the bears watch the game. The polar bears won’t just be sitting still either, they’ll be reacting to the action on the field.
via FastCo.
Source: youtube.com
We’ll Fix It In Post
“I have got one vote,” New Hampshire Republican Don Byrne told us just before the primary there. “Do I vote strategically for the person who I think could beat the President? Do I vote tactically for the person who I think represents my views?”
via Washington Week
I think this quote sums up my issue with the Republican party this year. Every news-bite I hear describes their entire strategy as, “Find the person who can beat Barack Obama.”
Never-mind that no one is truly happy with any of these candidates. Nope. We just want someone - anyone - who can beat the pants off that guy in the White House. In TV & film we have a saying for this: “We’ll fix it in post.” That refers to the idea that no matter what the problem is on-set, we can find a solution in the post process (edit, vfx, etc.) that’ll fix it. In other words, “We’ll figure it out later.”
This is the entire Republican strategy for 2012. Let’s find someone who can be just electable enough that he can beat the President. Everything else we’ll fix once he’s elected. Call me cynical but isn’t that just a bit depressing? How do you make postcards with that as a saying? Where are the bumper stickers with a catchy tagline?
Contrast that strategy with the Democrats from ‘08 and what’s sure to be the ‘12 strategy: “Yes we can.” Simple, positive, succinct.
I’m not saying the Democrats are perfect. But from an advertising stand point, they know how to sell an idea. That’s just how I see it.
Has Snickers Gone Nuts on Twitter?
The Snickers Twitter stunt illustrated how social media can be exploited and those active on social networks do not appreciate being deceived. We constantly find ourselves in discussions with clients who see social media as the answer to all their problems, as they fling around buzzwords such as engagement and social media influence.
Twitter is such a huge, untapped advertising wild west that it’s still a trial & error type of opportunity for brands.
Fox's 'Touch' Inks Historic Global Deal With Unilever
FOX is launching Kiefer Sutherland’s new show TOUCH in all countries at once. This is brand new and should be interesting to watch.
Typeverything.com - Huawei Ideos X1: Let’s Stalk
(via typeverything)
Source: adsoftheworld.com
Promoted Tweet Ads Now On All Clients & Platforms
“Based on engagement rates we’re seeing with promoted tweets, and on the capabilities of revenue team, we’re ready to expand this further,” said Costolo, “Promoted tweets will now go to everywhere that tweets go. Third party platforms, twitter.com and all apps.”
If everyone would stop clicking on these stupid ads, we wouldn’t have to see them.
Source: thenextweb.com
PBS ‘Believed’ Before Apple Did
Apple’s new iPad spot, titled “We Believe”, has a strikingly similar tone and voice announcer (Peter Coyote) to a PBS spot we produced a few years ago.
Apple:
PBS:
Google Testing Display Ads In Gmail
What did you guys THINK would happen? Nothing is free.
Users of Gmail’s web client are reporting a most unwelcome new visitor to their communication service: display ads. The right-most column that Google reserves for ads has heretofore been populated only by easy-to-ignore text links, but as of the past few of days, image-based advertising has also been sneaking out to unsuspecting emailers.
via Gizmodo
Christmas Trojans
Thanks Comedy Central for making me aware of this great product at 10am on Christmas Eve morning!
Band Aid: Hulk
via LikeCool
