Auburn Alumni Association
2017
In August 2017, It’sWilder partnered with the Washington, D.C. chapter of the Auburn Alumni Association to strengthen the chapter’s brand presence and deepen engagement with its local alumni community. What began as a volunteer collaboration quickly evolved into a leadership role—by season’s end, I was serving on the Board of Directors and appointed Social Media Director, overseeing creative strategy, content production, and channel management throughout the football season.
Along the way we got to meet some amazing Auburn alumni through watch parties and other events.
Newsletter Redesign
A key early initiative was rethinking the chapter’s newsletter. The existing format lacked visual hierarchy and engagement, so we redesigned it to be clearer, more compelling, and easier to scan—transforming it into a consistent communication tool that reinforced the chapter’s identity while keeping members informed and involved.
GameDay Matchups
To create anticipation around each matchup, we developed a reusable visual system for weekly game-day graphics. These assets highlighted Auburn’s opponent each week and gave the chapter a recognizable, branded look across channels—building consistency while allowing for fast turnaround throughout the season.
GameDay GIFs
To further elevate engagement, we introduced animated GIFs tied to key in-game moments. These assets added personality and energy to live social coverage, encouraging real-time interaction on Twitter and giving the chapter content that felt timely, celebratory, and shareable.
Countdown GIFs
Lastly, we created a series of GIFs as a countdown to our biggest game of the year - the Iron Bowl, with the hashtag #BeatBama.
Photography
In addition to digital content, we documented weekly watch parties and events through photography—capturing candid moments that reinforced community and connection. Over the course of the season, more than 450 photos were produced for use across newsletters, social media, and the chapter’s internal archives.
Results
The integrated approach—combining branding, content strategy, and consistent execution—resulted in measurable growth and engagement. The chapter gained over 100 new followers during the season, saw increased interaction across social platforms, and had its content shared by more than 10 Auburn alumni clubs nationwide. Beyond metrics, the work helped strengthen the chapter’s identity and sense of community throughout the season.
Overall, this was a fantastic season of work. We're very thankful to Auburn Alumni DC Chapter President Susan D'Antoni for bringing us on and giving us such freedom to experiment and try new things.
War Eagle!