Auburn Alumni Association
2019
Building on the success of the 2017 and 2018 seasons, the Washington, D.C. Auburn Alumni Association invited It’sWilder to complete the three-year engagement with a final campaign for the 2019 season. The goal was to evolve the creative once again—introducing a fresh visual approach while maintaining consistency with the Auburn brand and the chapter’s established identity.
Campaign Evolution
For 2019, the campaign introduced a new design system with a stronger emphasis on photography. The updated layouts allowed imagery from Auburn Athletics and chapter events to take center stage, while still supporting fast, flexible content production across platforms. The result was a more cinematic, emotionally driven look that felt contemporary and energetic, while remaining unmistakably Auburn.
Each weekly matchup was treated as a structured content rollout. Custom-designed assets were created for every opponent, with multiple versions optimized for Twitter, Instagram, Facebook, and the chapter newsletter. Content was scheduled strategically throughout the week to build anticipation, maintain momentum, and maximize visibility leading into game day.
Event Promotion & Community Engagement
Recurring watch parties were supported through dedicated Facebook Events, giving alumni an easy way to RSVP, receive reminders, and engage in pre-game discussion. This helped turn weekly games into consistent community touchpoints rather than one-off events.
Game Day Visuals
On game days, photography-forward graphics were released across social channels to spark early conversation and sustain engagement throughout the day. By pairing iconic Auburn imagery with consistent branding, the chapter maintained a strong visual presence from kickoff through post-game discussion.
Weekly Rankings & Updates
As the season progressed, AP Poll rankings were shared each week to keep fans informed and engaged with the team’s performance. These updates became a reliable touchpoint that tied national conversation back to the local alumni community.
Results
The 2019 season successfully capped a three-year collaboration defined by consistent branding, strategic content systems, and sustained audience engagement. By evolving the creative approach each season while maintaining a cohesive identity, the chapter strengthened its digital presence and reinforced its connection with alumni throughout the Washington, D.C. area.