Heading into Season 3, we knew we needed to elevate the campaign after the success of Seasons 1 and 2. Working with Capacity, we set out to push the creative boundaries and explore bold new directions.
Summary
One concept that initially captivated us was inspired by the work of Yulia Brodskaya, a designer celebrated for her intricate 3D paper collages. Her artistry was so compelling that Capacity reached out to her directly to develop concepts for the campaign.
While her designs were stunning, they ultimately didn’t align with the evolving vision for Season 3. After an intensive and collaborative design process—one that involved refining and reimagining countless ideas—we landed on a final look that captured the energy and innovation we aimed to deliver for this pivotal season.
One More Thing…
With both the tease and series sell already in circulation, we wanted to offer stations a fresh way to present the campaign. The producer crafted a beautiful, extended version, paired with contemporary music that gave it a modern, dynamic feel. In tandem with this, Capacity revisited a concept from the original design process that we had always loved. The two elements complemented each other perfectly, creating a compelling new piece that added variety and excitement to the campaign’s presentation.
