The PBS Arts Festival celebrated performances and cultural experiences from across the country, bringing the arts to a national stage.
Summary
PBS Arts Festivals celebrated creativity in all its forms, highlighting performances, films, and cultural experiences from across the country. My role was to design and produce the visual package that tied these broadcasts together—developing graphics, animations, and branding elements that gave the festival a cohesive identity year after year.
The goal was simple but powerful: help audiences see that the arts aren’t distant or exclusive, but something vibrant, inclusive, and deeply connected to American life. By pairing compelling storytelling with a unified design system, the PBS Arts Festival series reinforced PBS’s commitment to making the arts available to everyone.