In 2017, It’sWilder partnered with the Washington, D.C. chapter of the Auburn Alumni Association on a three-year engagement. Over the course of the 2017, 2018, and 2019 football seasons—as well as select basketball seasons and special events—we produced creative assets for every game and managed the chapter’s social media presence. By the end of the first season, we were invited to join the Board of Directors and appointed Social Media Director, leading content strategy and execution for the local alumni community.
Summary
From 2017 to 2019, It’sWilder delivered end-to-end creative support for the Washington, D.C. Auburn Alumni Association. Each season we produced graphics for every football game, developed campaigns for basketball and community events, and managed the chapter’s social media accounts to keep alumni engaged year-round. Our work elevated the visibility of the local chapter, strengthened community participation, and reinforced the Auburn brand at the local level. What began as a single project grew into a three-year collaboration that shaped both the chapter’s creative output and its digital presence.
Deliverables:
50+ GameDay Matchup Cards
50+ GameDay Photo Cards
30+ AP Poll Cards
30+ Quote Cards
50 Scoreboard Cards
30+ Announcement Cards
20+ Newsletters
20+ Countdown GIFs
100s of BTS photos
Results:
An award winning campaign that won the "Most Outstanding Communication" award at the 2018 at the Auburn Club Awards along with hundreds of new follows on every platform, including some very happy alumni.
For a detailed breakdown of deliverables from the 2019 season, visit the website below.
